Lead Generation
Partner with Mybrightdea for Effective Lead Generation Strategies
Growing Your Business
Every business understands the importance of generating new sales prospects to sustain consistent growth. However, coming up with lead generation ideas can be a challenge. If your phone isn’t ringing, it’s difficult to make sales. A consistent flow of inquiries and requests is crucial to maintain a pipeline of prospects and secure the future of your business. At Mybrightdea, we can be your partner for lead generation.
What is lead generation?
Lead generation marketing involves attracting and nurturing potential customers’ interest in a company’s products or services.
Mybrightdea’s lead generation services aim to help you discover fresh opportunities and revamp existing tactics to capture quality marketing leads. To generate interest in a product or service, a single solution is often insufficient. Effective lead generation strategies utilize multiple channels, a practice known as cross-channel marketing or multi-channel marketing.
Case Study: PRODUCT DEMO DRIVES INTEREST
Backgound:
A national process control solutions and fabrication company recently partnered with an international gas detection distributor to promote a new line of personal gas detection products. The company also aimed to establish itself as a workplace safety advocate.
Solutions:
Mybrightdea partnered with the company to create a multi-channel awareness and lead generation campaign. Existing customers received an email with a product demonstration offer, while a press release was distributed to trade publications to attract interested parties to a microsite. The microsite offered product information and the opportunity to request a demo, with an incentive of a data logging/calibration software package.
Results:
The multi-channel marketing approach was effective in generating awareness and leads for the company’s technical product line. Early results have shown success in meeting the campaign’s goals.
- The press release was picked up in multiple trade publications, reaching a key target audience.
- The email promotion had an open rate of more than 22% and a 7% click-through rate
- Several appointments with the sales team were generated.
