Brand Awareness
How Mybrightdea Can Help You Achieve Brand Recognition and Stand Out from Competitors.
Telling Your Story
Define what sets you apart and consistently communicate your story across all touchpoints to stand out from your competitors. Mybrightdea can help your business achieve the brand recognition it deserves through our expert guidance. Building brand awareness takes time and effort, but it doesn’t always require a large budget. It’s important to be present where your target audience is searching and proactively engage with them to stay top-of-mind.
How do I gain brand awareness?
Mybrightdea has the knowledge and experience to provide your business with proven customer relationship management strategies that can increase both customer and donor retention. These strategies deepen your closest client relationships to drive more loyalty and build new customer relationships for ongoing business.
Case Study: Brand Re-Launch Promotes Interest, Awareness
Backgound:
To remain competitive in a crowded market, a multi-location custom home interiors store realized that a strong brand identity was critical for driving awareness, recognition, preference, and loyalty. However, they were facing a visual disconnect across their marketing materials and in-store branding, which needed to be addressed.
Solutions:
Mybrightdea worked on a comprehensive identity package for the store that included a logo redesign, an enhanced color palette, and new marketing materials. This package then evolved into signage, banners, promotional products, apparel, and vehicle graphics that boosted their brand and made the company stand out in the market.
Results:
- The company partnered with a local television station to launch their new identity, delivering valuable exposure.
- All six locations adopted the standardized interior graphics and colors.
- Internally, the brand relaunch was a success, generating interest and excitement about the brand among employees.
Why a strong brand is essential!
According to Circle Research, branding is crucial for growth, as reported by 77% of business-to-business marketing leaders. To differentiate from competitors, consistency plays a vital role.
